Izzie and Moe's are a range of cocktails based around the prohibition era. During prohibition one of the only ways to legally acquire alcohol was through a doctor who would prescribe whisky for all sorts of ailments. Izzie and Moe's uses that medicinal use of alcohol within a 'tonic' for different ailments. Izzie and Moe were a pair of prohibition police officers who were famed for their clever use of disguises to trick their way into speakeasies and illegal bars. Their name was used because of the disguise factor of the brand.
Project type: JKR Competition Brief.
Category: Branding, Identity, Packaging.